Running a business is largely based on creating more effective ways to deliver greater benefits with less resources. Important tools for this are various internal systems such as financial, business and sales support systems.
Common for these systems is that they focus on internal efficiency. By freeing up more time for company employees they will have time to perform more tasks and deliver greater value to its customers.
What if the IT systems would be used to increase the efficiency of the company's customers. What would they gain by saving time in the interaction with you?
What does it mean if customers save time?
Imagine your customers easily, without having to wait for the response from the staff of the company, can find out the exact information that concerns them. If they can place orders, confirm deliveries, pick up copies on delivery notes and invoices etc. This means that their work becomes much more effective.
As the work for the customer's employees becomes more efficient, there is a great chance that the customer's operations will be improved and that it can evolve into a major customer who places more orders with you.
The fact that the customer's employees can easily access information and collaborate with you simplifies their daily lives in a way that makes them a more satisfied customer.
Satisfied customer becomes loyal customer
In the same way as dissatisfaction with a delivery or service results in lost business, the customer's appreciation of how easy it is to do business with the company enables loyal customers and long customer relationships.
By providing efficient and easy-to-use IT support for your customers, the image of a modern and easily accessible company is enhanced. Take the step ahead of your competitors and show how a modern customer portal provides customers with an easier everyday life.
Similar to the theory of karma, investment in IT systems often means that the reward for the initiative will not come directly but as a delayed but unequivocal effect. Can you invest the company's customers, it is more than likely that the reward comes earlier than expected.
Learn how to quick and easily get started with the company's customer portal